Marketing, IT and AI, engineered to work as one.
Birch connects the stack underneath your marketing, unifying data, connecting systems, and improving insights.
Stacks evolve one problem at a time.
Stacks accumulate one tool and one fix at a time, until your teams are managing multiple platforms that don't talk.
Siloed systems and data
Every team uses its own tools, and the systems don't talk to each other. Data is siloed so no one can see the full picture.
You can't measure the work
Pulling a report takes a week, and two reports rarely agree. Data gets compiled in a spreadsheet. Decisions end up running on instinct instead of evidence.
Governance isn't documented
There are no written standards and no documented process. Just habits, and often a key person the organization can't afford to lose.
Vendors cost more than they return
The results are uneven, accountability is thin, and you don't fully control your own stack.
Information is scattered
Departments, teams, and individuals file things in their own way, so nothing is easy to find.
AI pressure, no foundation for it
Leadership wants AI. The stack you have today can't carry it safely yet.
Three connected areas of work.
The fix is to bring marketing, data, IT, and operations back into one system you can measure and build on. The seams between those functions are where most projects break, so they get handled together, not in isolation.
Strategy, governance and foundations
Assessment, strategy, and governance across marketing and IM/IT. Untangling the siloed systems and data so leadership can measure outcomes and make decisions with confidence.
Fractional IM/IT and marketing engineering
The hands-on operating work: platforms, integrations, security, vendors, web, email, CRM, and analytics. The systems that quietly do their job, day in and day out.
AI implementation and adoption
AI strategy, implementation, and adoption. Built on a foundation that can actually support it, with the training and governance that make it safe and sticky, not a stalled pilot.
A clear path to a stack that works for you.
Assess and map the current state
Systems, data, workflows, and governance. Name what's actually in the way.
Untangle, prioritize and fix
Connect the systems, clean the data, and put governance in writing.
Build
integrations, platforms, and automations that work in production.
Adopt
Training and change management so the new systems stick with your team well past launch.
Built for organizations preparing to integrate AI and unify data.
The organizations that get the most from this already value data, structure, and clarity. What they need is the infrastructure to match.
Nonprofits and charities
Fractional senior leadership across marketing, fundraising operations, and IT: the executive capacity your organization needs without a full-time hire, and hands-on support to improve your digital fundraising stack.
Small and mid-size business
One operator to fix the whole system and get you AI-ready, instead of managing five separate vendors with no one seeing the whole picture.
Agencies and peers
White-label or sub-contract the technical and AI integration work your clients need, from an experienced practitioner.
Larger organizations
Fractional IM/IT or AI leadership on retainer, for a stalled modernization or a program that needs a dedicated owner to see it through.
Build a clear, achievable roadmap
A discovery assessment maps your systems, sets the priorities and gives you a clear plan. The scope is set to fit your organization.